Book Review “New Retail: Born in China Going Global”

New Retail is a concise, no-nonsense look into one of the most profound revolutions in retail history.

Marissa Tozzi

1 min read

As retail players across the globe continuously search for new ways to create ultimate, immersive experiences – industry expert and Convrt advisor Michael Zakkour explores how China’s leading tech giants are moving the state of global commerce forward.

In his new book, “New Retail: Born in China Going Global”, Zakkour highlights China’s biggest e-commerce company, Alibaba – who has created an innovative operating system that allows for fully integrated retail properties. Coined by Alibaba’s co-founder, Jack Ma, as the ‘New Retail’ Revolution, this system is being implemented all across China through the digitalization of all stores. This ‘New Retail’ Revolution goes beyond current strategies being used today by radically reimagining the way organizations are using technology.

“The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no-nonsense look into one of the most profound revolutions in retail history. Authors Michael Zakkour and Ashley Galina Dudarenok provide a clear and well-documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail.”

Doug Stephens
Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World

Needless to say, China is a key player in today’s retail renaissance, and Michael Zakkour has now provided industry players with a vital source of information to better understand this. These tech giants are successfully creating operating systems contributing to both the evolving narrative of e-commerce, as well as the rebirth of brick-and-mortar – and this is what’s revolutionizing the retail industry as we know it.

A small image of two Convrt Awards side by side.
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