[NEW YORK, November 6, 2023] The Convrt Awards is officially open for 2024 and is accepting entries in Retail Design, Technology and Experiences. Known as the “largest celebration of retail,” Convrt will recognize innovative work across the vast layers of retail and ecommerce with nearly 50 categories for Projects, Solutions and Leaders.
This year’s categories include creative projects like Store Design, Signage & Graphics and Visual Merchandising as well as technology in Analytics & Intelligence, Interactive Display/Kiosk, Extended Reality and Apps. Convrt also recognizes solution providers who support retail’s back-of-house including Payments, Robotics, Blockchain and Logistics.
In 2024, Convrt has also introduced NEW categories celebrating Retailer Leadership. Categories under Retailer Leadership will recognize excellence in the retail industry with awards including Sustainability Leadership, Women’s Leadership, Business Transformation, and Silo-busting Infrastructure Overhaul.
Why Convrt?
Convrt is all about the Behind-the-scenes players who make shopping smarter, smoother and even beautiful. A completely independent body proudly dedicated to shining a bright spotlight on the absolute best in today’s retail and ecommerce innovation.
“There’s no club you need to be in, nothing to sponsor, no paid event to attend, and no one you need to know. Independent Judges only care about one thing–your work,” said Amy Rieber, Producer – The Convrt Award
Who Can Enter the Awards
Any company, big or small, that prides itself in executing or solving a real problem for a live client in the commerce space is encouraged to apply. Participants from all over the world are welcome; any work entered must have been completed in the 18 months prior to your date of entry.
“Retail, whether instore or online, is the human-centered industry that touches everybody.” says Douglas Hampton-Dowson, Founder of The Convrt Award, “We hear a lot of negatives but it’s exploding with creativity and innovation”.
The Awards Judging Council
The Convrt Independent Judging Council is comprised of top industry experts in the world of Retail and Ecommerce, including:
Amy Daugherty, Head of US Marketing – Costa Coffee (The Coca-Cola Company), Etherlbert Williams, Head of eCommerce – Johnson & Johnson, Ron McJunkin, a global retail leader of brands like SONOS, Gap and Quicksilver, Alex Genov, Head of Marketing Insights & Customer Research – Zappos, Poonam Goyal, Senior US Retail Analyst – Bloomberg,celebrated eComm influencer Rick Watson and Kevin Calabrese, AVP Brand Design & Head of Experiential Creative – AT&T.
“The award seeks to honor the true innovators and creators that are bringing NEW life into the world of retail and e-commerce, for those who create and break things but don’t often see their names in bold lights.” said Amy Daughtery.
Last Year’s Winners
This will be the second year for The Convrt Awards. Last year’s winners include: iGotchaMedia & adidas with their entry: “MESSI 5 Transparent Holographic Experience,” Tokinomo Marketing entry: “Fanta Misterio Halloween Campaign,” GoodwillFinds’ “Recommerce Helps Goodwill Deepen its Local Community Impact” and Outform & H&M’s “Light Rope for H&M.” Other 2023 winners included Adorama Inc., Corra, ASICS & SheerID, and Beatrice Society.
“For years there’s been no independent, authentic standard to recognize the designers, creators, engineers, solution providers and innovators behind the scenes of shopping. These are the teams who are constantly bringing new experiences to life for brands and customers around the world and we’re so excited to finally appreciate their work” – Douglas Hampton-Dowson, Founder of The Convrt Award
About The Convrt Awards:
The Convrt Awards, initiated in 2022, recognizes and celebrates brilliance in the retail industry. Created by former retail experience designer Douglas Hampton-Dowson, it offers an unbiased platform to appreciate the innovators in the world of shopping.
For media inquiries: hello@convrtaward.com
